Our world is changing rapidly and profoundly.

We must change too.

Individually and collectively, this means using our brains in new ways.

We turn cutting-edge insights from cognitive neuroscience into simple, practical and powerful tools and techniques to help you transform the way you think.

our common future

Our biological brains are responsible for everything we think, feel, perceive, say, create, do, imagine, invent or believe. Individually and collectively, our brains are the ultimate drivers of either stagnation or innovation at every level. 

But our brains are locked away inside a black box (our skulls), reliant upon sensory data (sight, smell, etc.) to gather information about the world around us. From this, they generate models about the world – narratives, expectations, predictions about how the world works, our place within it and the consequences of our actions to shape and engage with our external environment. These models not only represent our conscious understanding of the world; they fundamentally drive our decisions and actions at all levels.

This astonishingly complex process occurs automatically, unnoticed, unchallenged and unhindered most of the time. But through understanding the underlying mechanisms at play, we are able to ‘hack into’ their functioning. This provides us with the opportunity to generate the novel connections, solutions and self-directed change that are the heart of personal, professional, organisational, technological and societal innovation and creativity.

And when we look around, it’s clear that humanity needs some new ideas right now!

Tools and techniques

The words we most often hear are ‘surprising’ and ‘practical’. Here are just a few other pieces of feedback.

Tools and techniques

While our brains are astonishingly complex, our tools and techniques are simple. They allow you to change the way you think by activating different neural circuitry and modes, tapping into and reconfiguring resources that were always there.

No ‘gadgets, substances, super-natural powers or magical thinking’ are required; just a curiosity to explore how your natural, biological brain works.

It’s not that one mode of thinking is superior to another. Rather, it is about having the agility to be able to switch between different approaches according to the task at hand.

After all, if you only have a hammer, every problem starts to look like a nail. In a rapidly changing world, wouldn’t you rather have the versatility of a Swiss army knife?

Core Focus Areas

We offer custom, in-house training, courses, coaching, and consulting for progressive companies, civil society organizations, international bodies and the public sector.

We do not seek to introduce a new innovation process or framework. Rather, we support your existing approaches by exploring and exploiting the brain mechanisms which underpin our cognition, discovery and decision making.   

While most of our work falls under a few broad categories (see below), our approach is flexible and modular. Thus, our tools and techniques can be adapted to suit nearly any topic or theme. 

25 Books About the brain

For those who are interested, here are links to just a few books that influence the basis of our thinking about the brain.

All of these are easily accessible and generally non-technical/ academic.

A Short Video About Us