
INNOVATION FOR LIFE
Leveraging cutting-edge insights from neuroscience to thrive in an uncertain world
Our embodied, biological brains are responsible for everything we think, feel, perceive, say, plan, create, do, imagine, invent or believe. They are the astonishing product of the greatest innovator of all: nature.
Individually and collectively, how we use them matters, as they are the drivers of either adaptation or stagnation in the face of change and uncertainty.
By understanding our brains’ fundamental underlying operating principles, we can “hack into” their functioning. This enables us to generate the novel connections, solutions and self-directed change which are at the heart of personal, professional, organisational and societal creativity and innovation.
We use the same brain whether we are leading an organisational change process, researching stem cells, developing a poverty reduction programme or promoting staff well-being. Thus, our unique brain-based innovation training and coaching, is entirely transferable across sectors, themes, topics and scales.
Core Focus Areas
Innovation Mindset
for leaders, progressives companies, civil society and the public sector
Innovation is not just a ‘thing’ we do, a process to be managed or the task of specialist teams. It is a mindset – a way of thinking and approaching life and work. The constant curiosity, openness and bravery to explore new and better ways of doing this.
Fundamental to an innovation mindset is how we engage with change and uncertainty, as this is where all learning and novel action occurs.
Inspired by the ground-breaking work and insights of the leading neuroscientist Karl Friston, our workshops are in-person or online and last from a few hours to a few days, depending on how much depth you wish to go into. They are suitable for individuals and teams, from senior executives to emerging talent.
While most of our work falls into the broad categories below, please get in contact if your needs don’t fit neatly into any one of them; after all, the whole point of our approach is that it is generic and cross-cutting.
Leadership In Uncertain Times
Embracing Uncertainty
The paradox is that while the fundamental operating principle of our predictive brains is to reduce uncertainty, new learning and action can only emerge as a result of uncertainty.
Well-being, Focus and Performance
Beyond Resilience
The solution is not just to become 'more resilient'. Rather, to help people identify and access more of their inherent resourcefulness, creativity and desire for meaningful engagement.
Social Change and Innovation
New Solutions Needed
By understanding how our brains (and those of others!) make sense of the world, we open up new opportunities and possibilities for change.
Leadership In Uncertain Times
Embracing Uncertainty
The paradox is that while the fundamental operating principle of our predictive brains is to reduce uncertainty, new learning and action can only emerge as a result of uncertainty.
Well-being, Focus and Performance
Beyond Resilience
The solution is not just to become 'more resilient'. Rather, to help people identify and access more of their inherent resourcefulness, creativity and desire for meaningful engagement.
Social Change and Innovation
New Solutions Needed
By understanding how our brains (and those of others!) make sense of the world, we open up new opportunities and possibilities for change.
Practical. Powerful. Surprising.
What Others Say
From leadership teams to diverse organisations across the globe, the words we most often hear are 'inspiring', 'surprising' and 'practical'. Here are some other things people have to say:


Brain-Hacks to Change The Way You Think
Simple Tools and Techniques
While our brains are astonishingly complex, our tools and techniques are simple and practical.
They enable you to combine your existing professional expertise with the ability to move beyond current perceptions, world models and paradigms and access new ways of thinking and acting. It’s not that one mode of thinking is inherently better than another.
Rather, it is about having the agility to be able to switch between different approaches according to the task at hand.
After all, if you only have a hammer, every problem starts to look like a nail. In a rapidly changing world, the versatility of a Swiss army knife is more useful.
No ‘gadgets, substances, super-natural powers or magical thinking’ are required; just a curiosity to explore how your extraordinary natural, biological brain works and the new possibilities this opens up.

While our brains are astonishingly complex, our tools and techniques are simple and practical.
They enable you to combine your existing professional expertise with the ability to move beyond current perceptions, mental models and paradigms and access new ways of thinking and acting.
It’s not that one mode of thinking is inherently better than another. Rather, it is about having the agility to be able to switch between different approaches according to the task at hand.
After all, if you only have a hammer, every problem starts to look like a nail. In a rapidly changing world, the versatility of a Swiss army knife is more useful.
No ‘gadgets, substances, super-natural powers or magical thinking’ are required; just a curiosity to explore how your extraordinary natural, biological brain works and the new possibilities this opens up.
